Exclusive Day Tours for One to Four people

A wood carver’s work shop, a traditional costume atelier, a meal in a farmer’s kitchen, a private concert by a hammered dulcimer player…  If you, as I am, are fascinated by tradition and history in the modern world, click on the various themes to see what this beautiful region has to offer.

My idea of heaven is a sunny, late spring day in the Appenzell in Switzerland. Blue sky soars above, snow capped mountains, and a thousand different shades of green emanate from leaves sprouting on the trees. Grass and wild flowers rustle in a fresh breeze, as cows moo and sheep and goats bleat. Water trickles down numerous little brooks toward rivers filled with enormous boulders left by ancient glaciers and tiny, multicolored pebbles. The Appenzell is a region in northeastern Switzerland, that four hundred odd years ago was divided into two cantons. It is the land I have grown to love. It is the land I’d like to show you. Not in the usual manner of mass tourism, but by exploring the cultural landscape in more detail.

antoniabrown Appenzell Tailor-made

Themes

Shopping

antoniabrown Appenzell Tailor-made

Isn’t this a wonderful theme to have in our material world?!  I am a collector and a woman, so of course I love to shop, though of course I like to keep things in perspective…..
Whether you’re looking for kitsch or handcrafted souvenirs of Switzerland and the Appenzell, you will find them here.  Appenzell’s  (the town) main street has not only souvenirs and hand-crafted objects, but a traditional costume shop and a very special shop where you will find house wares from Swiss firms renowned for innovative design.  As you walk down the street you can also admire Appenzell’s famous colorful façades.
As a collector, one of my favorite activities is exploring second-hand shops.  There are several in and near the canton of Appenzell.  You can find souvenirs and even books in English, as well as just about anything under the sun in these stores.
If you’re looking for traditional handicrafts, the most interesting places to go are the artisan’s workshops.   Here you can see them at work, ask questions, and purchase their creations.
A tour with the shopping theme might include a trip to Appenzell, a second-hand shop, and a traditional workshop.

Tradition

antoniabrown Appenzell Tailor-made

One thinks of Switzerland as a land where modernity and innovation are top priorities, and indeed they are. At the same time, the Swiss are fiercely proud of their history of independence, democracy, and tradition. I’ll never forget being moved to tears one month after moving to the Appenzell, when a group of men looking like elaborate trees began to intone a wordless series of primordial sounding harmonies in front of our house.  I felt like an ancient God had sent these mysterious beings to bless my life in a new land.  Since then I have had the pleasure of getting to know many of these men, and so the mystery has somewhat worn off, but the anticipation and total pleasure of witnessing this bi-annual event remain.
Exploring the “Tradition” theme can involve a trip to a museum, visits to a traditional costume atelier, a primitive artist’s studio, a bell caster’s workshop, and, if it’s the right time of year, witnessing one of the special traditional events: “Sylvesterchlausen”, “Gidio”, “Bloch Montag”, the “Landsgemeinde Appenzell” (the last Sunday in April), “Fronleichnam” (the Corpus Christi Procession three weeks after Pentecost), and a Cow Festival (the last week in September through the first ten days of October). A few of these special events are described on the “Special Tours” page.

Art / Music

antoniabrown Appenzell Tailor-made

The Appenzell is famous for its Bauernmalerei, or “Farm Painting”, a very distinctive form of primitive art that became popular in the early 19th century.  Though there are several famous Bauernmalerei artists, many paintings were unsigned, a typical occurrence because this was art created by the farmers or handymen themselves in their spare time. The subjects of these paintings are the subjects that were important in their lives: their animals, their farms, and the surrounding mountains.

For the most part, traditional Appenzeller music is either played or sung. Vocal music is performed more by men than women, though there are both mixed and women’s choirs in the Appenzell.

Traditional instrumental music is performed by a group playing two fiddles, one cello, one bass, and a hammered dulcimer. Currently one often also sees the addition of the small Swiss accordion. Such formations perform regularly in restaurants and in frequent festivals, not only in the towns, but during  the Spring and Summer, on the alp.

A tour with the “Arts” theme may include a visit to one or more museums, an hour with a hammered dulcimer player, a visit to an artist’s atelier, and, if the moment is right, some time in a restaurant listening to live traditional music.

History

antoniabrown Appenzell Tailor-made

Before much of the land later known as Appenzell was given to the newly created Monastery of St.Gallus by Count Waltram (a Frank who ruled from Arbon) in 719, it was basically wilderness. Though evidence has been found of prehistoric man passing through the area, there seem to have been no settlements of early man here. The Appenzell, controlled by the Abbey (in 747 the monastery came under Benedictine rules) in St. Gallen, was given over to agriculture. There are three primary historical themes I treat in my tours:

  • the struggle of the citizens of Appenzell for independence from the Abbey of St. Gallen and the Hapsburgs in the context of the growth of the Helvetic Confederation;
  • living conditions 19th Century Appenzell and the development of the cottage weaving and embroidery industry;
  • an exploration of various types of architecture in the area: farm, small town, moneyed class, and ecclesiastical.

Activities in the history theme may include visits to the town hall of Schwänberg, Trogen, Heiden; the Henri Dunant(founder of the Red Cross) Museum; the Völkerkunde Museum in Stein; one or more covered bridges; the battle ground sites of Stoss and Vögelinsegg; an architectural tour of Herisau; a walk through the town of Appenzell; and a visit to the church of St.Mauritius.

Farm Life

antoniabrown Appenzell Tailor-made

In 1798 the Prussian traveler Johann Gottfried Ebel visited the Appenzell and was impressed by the care with which the farmers raised their cows.  He marveled at how well-fed, healthy, and shiny the animals were.  Though the traditional dairy farm with cows, goats, and sheep is still the norm, there are many other types of farms here: farms that raise different kinds of livestock (Kobe type beef, Llamas) and organic (livestock and vegetable) farms, for instance.  The economy of the Appenzell is no longer based primarily on agriculture, as it was for hundreds of years, but agriculture is a primary contributor to the beauty of the landscape and to the traditions which make this such a special place.
Those interested in this theme may have lunch on a farm, tour one or more farms, witness cow-milking time, and visit the Ethnology Museum in Stein.

Culinary Arts

antoniabrown Appenzell Tailor-made

On a chilly winter day, nothing comforts the soul more than a plate of steaming “Südworscht” (similar to “Weisswurst”, the light-colored sausage famous in Munich) with “Chäsknöpfli” (Spätzle with melted Appenzeller cheese and crisp fried onions), accompanied by home-made apple sauce!  This is one of the Appenzell’s signature dishes.  There are many more delectable things to taste here as well: a scrumptious “Schlorzifladä” (pie with pear paste and custard), an Appenzeller “Biber” (this is almond cream in two layers of soft gingerbread), “Mostbröckli” (dried beef), and “Alte Ma” or “Chäs Schobbe” (one of my favorites: crisp pieces of bread with herbs, onions, and lots of melted cheese).
A tour exploring this theme may include a cooking or baking lesson, a visit to a special farm to taste the various cured meats, wine-tasting in the Appenzell’s only winery, a meal in a traditional “Beiz” (neighborhood restaurant), and a visit to a cheese factory.

Artisan Work

antoniabrown Appenzell Tailor-made

Wood, metals like brass and silver, cotton, wool, leather, and silk are the materials of artisans in the Appenzell. Many of the handicrafts here are farm-related: woodcarving (“Weisskuferei”) on tools and milk containers; chiseled brass on leather collars, belts, and harnesses; cotton and silk embroidery, and lace in traditional farmers’ costumes; and sheet metal for cowbells. A tour including this theme might visit a saddler, a wood carver, a bell caster, a traditional costume tailor, an engraver, a museum, or a maker of traditional jewelry.

Gidio Tour (Special 1)

antoniabrown Appenzell Tailor-made

This is a tour for those who love the color and noise of carnival time.  This event, a lively funeral procession, takes place on Ash Wednesday in the towns of Herisau and Waldstatt.  The tour includes lunch on a farm, an architectural tour of Herisau, and a morning break and afternoon tea in traditional neighborhood restaurants (“Beiz”). This tour takes place from 8:30 am to 5:30pm plus pick-up and drop-of time.

Please note that elements from the various “themes” can be incorporated into the tour upon request.

Bloch Montag Tour (Special 2)

antoniabrown Appenzell Tailor-made

The “Bloch” is a huge log which is borne through villages and the country-side either by men or boys dressed in traditional and carnival costume. This event takes place on the Monday after Ash Wednesday(in 2011 it occurs on the 9th of March) in the towns of Stein, Waldstatt, Herisau, and Schwellbrunn and on the Monday before Ash Wednesday in odd years in Urnäsch.  The tour includes a drive through the town(s) to have a look at the (various versions of) the “Bloch”, morning and afternoon snacks in typical neighborhood restaurant (“Beiz”), a trip to the museum in Urnäsch, and lunch on a farm.  This tour takes place from 8:30 am to 5:30pm plus pick-up and drop-of time.

Please note that elements from the various “themes” can be incorporated into the tour upon request.

Full Immersion Sylvesterchlausen Tour (Special 3)

antoniabrown Appenzell Tailor-made

For this tour the group must spend at least the night before in a hotel either in the Appenzell or in St. Gallen.  I will pick the group up around 4:15 am and we will witness the dawn gathering of the Chlausen Groups in Urnäsch’s town square.  I will provide thermoses with tea and coffee to keep us awake!  Afterwards we’ll be off to a “Beiz” for breakfast and then off to adventure around the country- side and a trip to the museum in Urnäsch.  Meals and snacks will be in the “Chlause Beiz” as mentioned in the previous tour.  At 6pm you will be accompanied to your hotel, or any other location within 25km of the borders of the Appenzell.  This tour takes place on December 31(or Dec. 30 if the 31 falls on a Sunday).

Please note that elements from the various “themes” can be incorporated into the tour upon request.

Sylvesterchlausen Tour (Special 4)

antoniabrown Appenzell Tailor-made

This tour involves driving around the countryside observing the various groups, and a trip to the museum in Urnaesch to study the history of this tradition.  Meals and snacks will be taken in the “Chlause Beiz” mentioned above, with the opportunity to visit more than one.  This tour takes place on December 31 (or 30 if the 31 falls on a Sunday) and January 13 (or 12 if the 13 falls on a Sunday).  It lasts from 9am to 6pm plus pick-up and drop-off time.

Please note that elements from the various “themes” can be incorporated into the tour upon request.

Sylvesterchlausen Before Tour (Special 5)

antoniabrown Appenzell Tailor-made

„Sylvesterchlausen“ are groups of men or boys dressed in costumes and headdresses they have made themselves, who spend New Year’s Eve walking through the villages and country-side, in certain parts of Appenzell Ausserrhoden, singing traditional songs called „Zeuerli“.  This is a pagan-like tradition meant to scare off evil spirits before the start of the New Year.  This tour provides the opportunity to witness what happens before the “Big Day” and to study the history of this unique event. Meals will be in a so-called “Chlause Beiz”, a private restaurant established precisely for this holiday.  This tour takes place on December 29 and 30 (Dec. 28 and 29 if the 31 falls on a Sunday) or January 11 and 12 (Jan. 10 and 11 if the 13 falls on a Sunday), and lasts from 9am to 6pm plus pick-up and drop-off time.

Please note that elements from the various “themes” can be incorporated into the tour upon request.

Testimonials

Drew Family Greensboro, N.C.

„A truly “custom” tour that exceeded our expectations”

“We were not interested in the standard group bus tours of the area that are offered. We wanted to make a cultural and personal connection to the area—we did with Antonia’s attention and we have wonderful memories to share because of this experience.”

“Advanced communications and planning were very important. You asked all the right questions which made the day very well organized, maximizing our use of time and expenses.”

„The service is expensive and therefore directed to particular clientele that are willing to incur the cost for personalized service and customized touring. The strong Swiss currency makes this tour more expensive at the moment.”

“Particularly for us as Americans, we felt you had a much greater appreciation and understanding of how best we could relate to this experience and its uniqueness compared with life in the U.S.”

Emily Rosner Panichi, Florence, Italy

My husband and I had a wonderful New Year’s holiday, touring with
 APPENZELL-TAILOR-MADE. We really felt the love that Antonia Brown
 has for her adopted home – her detailed knowledge of the local
history, customs, and geography, as well as her tastefulness, and
skilled organization of practical matters, proved her to be a
competent and entertaining guide. We had heard from friends about the
 Sylvesterchlausen of the Appenzell, and purposely planned our trip to be
able to experience this unusual, ethnic festival. Antonia organized a
memorable day for us, and our feeling is that her own enjoyment of
 the festival, and the Appenzell culture in general, infused us with
even more enthusiasm. Following in the footsteps of the beautifully 
costumed and harmonious Chlausen groups around the white-clad
countryside was an experience like none other.We are already planning our next visit to the Appenzell, and tour
with Antonia, and it’s a toss-up between the Arts-Music and the
 Culinary Arts!

Harrison Family, St.Petersburg Florida

We have enjoyed two of Antonia Brown’s Tailor-Made tours of the Appenzell. We love to travel, and these tours are like nothing else we have found. Antonia’s knowledge of the area, her attention to organization and detail, and her wonderful joie de vivre make her tours unique!We took Antonia’s “Full Immersion Sylvesterchlausen Tour” this past December. On the day before the Sylvesterchausen event, we were able to observe a Chlausen group making their costumes from pine and holly branches. Not long after dawn the next day, we were off for a day of following various Chlausen groups around the countryside, listening to their acapella singing and viewing their amazing costumes. Watching these groups traipse over the snow-covered mountains from farm house to farm house and hearing the huge bells they wear echoing as they walked was like stepping back in time. This was a rare and wonderful experience we will treasure always.

Harrison Family, St.Petersburg Florida

We have enjoyed two of Antonia Brown’s Tailor-Made tours of the Appenzell. We love to travel, and these tours are like nothing else we have found. Antonia’s knowledge of the area, her attention to organization and detail, and her wonderful joie de vivre make her tours unique!We took Antonia’s “Full Immersion Sylvesterchlausen Tour” this past December. On the day before the Sylvesterchausen event, we were able to observe a Chlausen group making their costumes from pine and holly branches. Not long after dawn the next day, we were off for a day of following various Chlausen groups around the countryside, listening to their acapella singing and viewing their amazing costumes. Watching these groups traipse over the snow-covered mountains from farm house to farm house and hearing the huge bells they wear echoing as they walked was like stepping back in time. This was a rare and wonderful experience we will treasure always.

FAQ

Is the tour price shown per person?
No, the price is the same, no matter how many people are in it.

Where does my money go?
Aside from food and museum entrance fees, all the artisans and farmers we visit are paid for their time and expertise. The money also goes for my services as planner, driver, and guide, as well as fuel for the car.

There are only two of us. May we have a discount?
Depending on the length of your tour, you may have a small discount equivalent to what I would have paid for museum fees and food for two more people.

What is included in the price of each tour?
Everything, including pick-up and drop-off time within a radius of 20 km. The tour time begins and ends in the Appenzell, not at the pick-up and drop-off point.

Are there tour possibilities for people in wheelchairs?
Yes. If a special van is needed, that will cost extra. Otherwise, if the person/s is/are able to stand and get in the car (SUV) with help, there is plenty of room in the back to store several wheelchairs. The choices will be a bit more limited, but there are still plenty of fascinating things to see and do where a wheelchair presents no hindrance.

What should I wear?
Comfortable clothing in layers and good walking shoes. In the winter temperatures can be fairly frigid, so bring warm boots, hat, jacket or coat, and gloves. In general the weather is quite variable in Switzerland, so come prepared!

Do you provide a hotel reservation service?
No, you need to do that yourself. See the links I have provided.

How far away from the Appenzell can the pickup/drop off point be?
No more than 25 km. For a two-day tour, however, we have some “wiggle-room”.

Do you have insurance to cover passengers in the car?
Yes, I have plenty of coverage.

I am a vegetarian. Will there be something I can eat with the “lunch on a farm” option?
Yes, if you let me know in advance.

May we stop by the side of the road and take photographs whenever we like?
Yes, unless we are on the “Autobahn”. One of the principles of these tours is relaxed enjoyment.

May I change my mind about what I’d like to see on short notice?
Yes, within limits. The “lunch on a farm” option would need two days’ notice and options involving professionals would need a weeks’ notice.

What if the weather is terrible?
Most of my tour options take place inside and so the weather would present only a minor annoyance. If you have chosen an outdoor activity, I should know several days in advance if we will run into problems and will communicate with you immediately to agree on a substitution.

Will there be other persons on the tour whom I don’t know?
No. These tours are intended to be exclusively yours.

What car will we be traveling in?
A Peugeot 4007 or equivalent.

Request or Booking

If you would like to book a tour or are interested in a tour please: send Mail

Cancellation and Refund Policy

If you cancel

  • 1 month before your tour date, you will receive a full refund.
  • 3 weeks before your tour date, you will receive 75% refund.
  • 2 weeks before your tour date, you will receive 50% refund.
  • 10 days before your tour date, you will receive 25% refund.
  • Less than 1 week, you will receive no refund.

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